Salesforce Marketing Specialist – SFMC
Are you experienced in Salesforce Marketing Cloud and passionate about marketing automation? Apply Now!
Working with one of our top financial clients, this role calls for a Salesforce Marketing Specialist – SFMC. This position offers the opportunity to lead the migration of marketing programs from Unica to Salesforce, leveraging your expertise to enhance digital engagement and personalization within a regulated environment. The role involves managing campaign execution, audience segmentation, and team training, contributing to the modernization of the company’s marketing ecosystem.
Pay rate range (CAD): $36.86/hr – $44.24/hr
Responsibilities
- Collaborate with Marketing to design, optimize, and implement Salesforce Marketing Cloud journeys, including audience filtering in Salesforce CDC.
- Build and launch multi-channel campaigns in Salesforce Marketing Cloud using Email Studio, Automation Studio, and Journey Builder.
- Develop and configure customer journeys, including setting entry, exit, and re-entry criteria aligned with campaign goals.
- Oversee journey planning, including technical reviews, quality assurance, and campaign execution management.
- Create responsive, brand-compliant campaign templates and dynamic content using AMPscript and HTML/CSS.
- Manage audience segmentation and data extensions, utilizing SFMC tools and scripting languages to personalize marketing efforts.
- Troubleshoot campaign development issues related to content rendering, link accuracy, and accessibility.
- Automate content updates and enable personalization through scripting languages.
- Train team members on Salesforce Marketing Cloud capabilities, best practices, and deployment procedures.
- Support campaign performance analysis and continuous optimization efforts.
- Coordinate with cross-functional teams to ensure timely delivery of marketing initiatives.
- Maintain high standards of quality control throughout campaign lifecycle.
Desired Skill-Set
- Minimum of 2+ years of hands-on experience with Salesforce Marketing Cloud and marketing automation.
- Proven track record in campaign management, audience segmentation, and delivery within SFMC.
- Proficiency in AMPscript, HTML/CSS, and dynamic content scripting.
- SQL experience for building automations, analyzing data, and maintaining data integrity.
- Strong understanding of CRM concepts and marketing best practices.
- Ability to manage multiple campaigns in a fast-paced environment with attention to detail.
- Knowledge of industry regulations such as CASL applicable to email marketing in Canada.
Nice to Have
- Certifications in Salesforce Marketing Cloud (Administrator, Developer, Email Specialist).
- Experience working within financial services or other regulated industries.
- Knowledge of inline, embedded, and external CSS, plus experience working with AMPScript + CSS.
- Cross-functional team collaboration in a matrixed environment.
- Exposure to journey orchestration in a regulated context.
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.
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