Campaign Analyst – SAS / Salesforce

  • Date Posted Sep 1, 2023
  • Location Toronto, ON
  • Job Type Contract
  • Job ID 16273

If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here's an opportunity.

Working with one of the top financial clients this role calls for a Campaign Analyst – SAS / Salesforce who will be responsible for managing the strategic targeting of clients across the various distribution channels and product lines. This will be a proactive, data-centric individual, passionate about driving results through targeting and campaigns to identify key opportunities for the sales force.


  • Take ownership of CRM-based client engagement analytics to build out specific strategies for expanding buyers across all channels
  • Lead new campaign development efforts
  • Ensure campaigns are aligned across the sales teams
  • Co-ordinate all campaign management across the sales teams & channels
  • Cross-pollinates effective targeting techniques across the teams
  • Evaluate historical campaigns for effectiveness to enhance future targeting efforts
  • Dashboard construction to visualize opportunities and growth
  • End-to-end data evaluation and improvement of data systems and processes to enable effective targeting
  • Optimize the utility of recently upgraded CRM
  • Ensure accuracy and integrity of data within CRM
  • Hands on identification and resolution of data issues
  • Evaluate marketing effectiveness ($ return on spend & KPI tracking)

Desired Skill Set:

  • 2-3 years of experience in Salesforce Sales Cloud with exposure to Financial Services Cloud
  • Hands-on experience with MS Office with expertise in Excel
  • Sound working knowledge of dashboard design and construction
  • Experience in End-to-end campaign management
  • Strong communication skills
  • Bachelor’s Degree

Nice To Have:

  • Familiarity with SQL
  • Exposure to SAS
  • Exposure to Pardot/account engagement

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