Email Specialist- Salesforce Marketing Cloud

  • Date Posted Sep 1, 2022
  • Location Toronto, ON
  • Job Type Contract
  • Job ID 15091

If you are a self-confident, self-motivated person with a strong work ethic and excellent communication skills and you enjoy a fast-paced team-driven environment, contact us today!

Working with one of the top financial clients this role calls for an Email Specialist- Salesforce Marketing Cloud who will act as an intermediary between internal and external partners including Line-of-Business Marketers, Marketing Technology, Email Agency & Lead, Technology Vendors, Marketing Analytics, and Email Sales-Performance teams. This candidate will translate business needs to technical requirements, and technical capabilities to business outcomes to meet business objectives and customer needs.

Responsibilities:

  • Lead the strategy, implementation plan, and utilization of new and existing email capabilities including but not limited to Salesforce Marketing Cloud (Email Studio and Einstein); Email Optimization and Measurement (Moveable Ink, Bluerush, Persado, and Validity); and Orchestration/Automation (Salesforce Journey Builder, Salesforce Interaction Studio, Unica/HCL and Interact/Campaign)
  • Train Marketers on the art-of-the-possible, and help them identify high-value use cases given the available data and technology. Where data/tech is not available, partner with MarTech and Analytics/Data/Insights teams to enable those use cases.
  • Work with Customer Orchestration Insights to measure the efficacy and ROI of Email Marketing Capabilities and their enabled use cases
  • Keep current on emerging industry trends and empower partners to take advantage of them
  • Evolve from partnering to create personalized customer experiences in the Email channel to personalized experiences cross-channel leveraging Salesforce Journey Builder, HCL Interact/Campaign, and a host of other technologies

Desired Skill Set:

  • 5 years of experience in Email Marketing and associated Email Service Provider technologies
  • Technologically inclined, with a solid understanding of the technical aspects of Email Marketing
  • Self-sufficient and comfortable with ambiguity and taking ownership over driving the program forward
  • Superior organizational, communication and time management skills
  • Collaborative in nature with the ability to work with a cross-functional team
  • Understanding of regulatory requirements and ability to apply them to business-specific scenarios
  • An undergraduate degree or college diploma in Digital Marketing, Business, Computer Science, or related field

Nice to have:

  • Relevant professional certifications such as Salesforce Trailhead badges
  • 5 years of experience in MarTech 
  • 5 years of working knowledge of Moveable Ink, BlueRush, Salesforce’s Einstein, Journey Builder, Interaction Studio, Ad Studio and CDP
  • 5 years of experience with Agile tools and methodologies
  • 5 years of experience working in Jira
  • 5 years of experience with Google/Adobe Analytics, SQL, DOMO/Tableau etc.

BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.

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