Manager – Value Proposition & Lifecycle Management
Are you looking for stellar opportunities to develop and succeed? If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here's an opportunity.
Working with one of the top financial clients, this role calls for a Manager – Value Proposition & Lifecycle Management who will lead the development and execution of comprehensive communication strategies and customer journeys which engage, inform and nurture clients’ customer relationships. This role requires someone who has a strong understanding of data-driven decision making, lifecycle campaign strategy, customer experience, execution and performance measurement. These projects will be conducted in collaboration with Product, Digital, Marketing, Analytics, Customer Segments, Customer Loyalty & Salesforce Enablement, Virtual Connect and other partners. In addition, responsibilities include end-to-end execution of projects by partnering with internal and external stakeholders.
Responsibilities:
- Creates the marketing and lifecycle strategy, including offers and campaigns, and works with Marketing and other partners to execute. Monitors performance of lifecycle programs and campaigns, and recommends and executes on optimizations in collaboration with teams.
- Provides competitive analysis and benchmarking to identify product strengths and gaps, and extract insights.
- Designs and produces regular and ad-hoc reports and is proficient in viewing Power BI dashboards. Monitors key performance and growth metrics to identify trends and recommend action plans.
- Supports the execution of strategic initiatives in collaboration with internal and external stakeholders.
- Develops business cases by identifying needs, analyzing potential options, and assessing expected returns on investment.
- Defines and implements business cases and strategic roadmaps for banking products and services, including project and budget approvals.
- Supports change management of varying scope and type; tasks are typically focused on execution and sustainment activities.
- Continuously improves processes to identify issues and deliver excellent customer experience for retail banking customers.
Desired Skill Set:
- 5+ years relevant experience in the financial services industry or related field, and a post-secondary degree in a related field of study or an equivalent combination of education and experience
- Strong knowledge of banking product management and customer lifecycle management
- Experience with Power BI – being able to read and use (not making reports)
- Experience in executing customer strategies and value propositions, particularly those that required coordination and project management across the organization with multiple key stakeholders.
- Experience in end-to-end development and management of customer lifecycle campaigns – strategy design, execution and performance measurement.
- Strong quantitative skills with the ability to analyze issues, consolidate learning to help in the development of strategies and business cases. Advanced PowerPoint and Excel skills.
Nice To Have:
- Previous banking experience (Top 5 banks)
- MBA
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