Marketing Manager- New to Canada Segments
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Working with one of our top financial clients, this role calls for a Marketing Manager- New to Canada Segments. This position is integral to supporting the rapidly growing New-to-Canada segments marketing team and involves end-to-end campaign management, stakeholder collaboration, and innovative communication solutions to drive awareness, consideration, and customer acquisition initiatives.
Pay rate range (CAD): $50.72/hr – $60.87/hr
Responsibilities
- Lead the execution of digital marketing campaigns, from strategy development through launch, optimization, and performance reporting
- Support end-to-end planning, development, and implementation of marketing initiatives
- Ensure all materials meet quality, compliance, and language standards
- Build and maintain strong relationships with internal teams, partners, agencies, and stakeholders
- Collaborate across the organization to develop tailored messaging and select appropriate channels
- Monitor campaign performance, analyze results, and recommend adjustments for optimal outcomes
- Contribute to continuous improvement initiatives within marketing communications processes
- Manage complex campaigns independently, troubleshooting issues and escalating when necessary
- Act as lead for specific confidential or specialized projects, ensuring alignment with organizational standards
- Review progress against plans, address concerns, and escalate issues promptly
Desired Skill-Set
- Minimum of 3–5 years in strategy and campaign management within marketing, either on the brand side or agency side
- Proven experience managing advertising campaigns and working with paid media agencies
- Strong analytical skills with the ability to translate research and data into actionable strategies
- Excellent communication skills in English; proficiency in reading/writing/speaking Chinese (traditional and simplified) is essential
- Ability to work under pressure with exceptional organizational and time management skills
- Collaborative team player with a proactive approach and stakeholder influence skills
- Expertise in integrated marketing planning and execution
- Strong creative judgment and ability to evaluate the effectiveness of marketing content
Nice to Have
- Experience working in or with New-to-Canada markets
- Personal experience as a newcomer to Canada or familiarity with immigrant segments
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.