Sr. Marketing Consultant/SFMC Implementation
Are you driven by collective success? Do you believe collaboration can transform a good idea into a great one? Do you understand the power of an inclusive team that enjoys working together to create a shared vision? Then, Apply Now!
Working with one of the top financial clients this role calls for a Sr. Marketing Consultant/SFMC Implementation who will be responsible for driving the discovery, development and delivery of new capabilities to help drive marketing results. The successful candidate will be a proactive and experienced mid-level Martech Strategist with a proven track record in devising and implementing successful MarTech strategies within complex organizational environments. The ideal candidate is a self-starter with strong business acumen and has proven experience with integration and delivery of martech capabilities and working with cross-functional teams.
Responsibilities:
- Use Case Definition: Define clear and actionable use cases for Salesforce Marketing Cloud, outlining how the platform can enhance customer engagement, lead nurturing, and overall marketing efficiency.
- Martech Strategy Development: Formulate comprehensive Salesforce Marketing Cloud strategies that align with business objectives and marketing goals, while considering industry trends and best practices.
- Capability Adoption: Drive the adoption of Salesforce Marketing Cloud capabilities by collaborating with cross-functional teams, translating business needs into technical requirements, and ensuring successful implementation.
- Storytelling to Senior Executives: Craft compelling narratives that effectively communicate the value of Salesforce Marketing Cloud strategies to senior executives, illustrating how these strategies contribute to business growth and customer satisfaction.
- Operating in Complex Environments: Navigate and thrive within complex organizational structures, leveraging your expertise to navigate intricate processes and adapt strategies to dynamic circumstances.
- Engaging without Authority: Collaborate and influence stakeholders across different teams, even without direct authority, to garner support for your initiatives and achieve alignment.
- Implementation Guidance: Collaborate closely with the implementation team, providing valuable insights and guidance based on your expertise to ensure that strategies are effectively translated into technical solutions.
- Data-Driven Insights: Utilize data analysis and reporting to derive insights from marketing campaigns and recommend adjustments to strategies for optimized results.
- Collaborative Efforts: Foster collaboration among marketing, IT, and data teams to ensure smooth integration of Salesforce Marketing Cloud with existing systems and data sources.
- Training and Consultation: Organize training sessions and consult with marketing teams to educate them on the application of Salesforce Marketing Cloud strategies and tactics.
• Industry Awareness: Stay informed about the latest martech trends, especially within the Salesforce ecosystem, and apply this knowledge to continually refine and enhance strategies.
Desired Skill Set:
- 3+ years of hands-on experience in devising and executing Salesforce Marketing Cloud strategies
- 3+ years of experience with integration and delivering of martech capabilities
- 3 years of strong experience working with cross-functional team
- Salesforce Marketing Cloud capabilities and its potential to meet diverse marketing needs
- Understanding of marketing principles, customer journeys, and data-driven decision-making
- Undergraduate Degree or Technical Certificate
Nice To Have:
- Experience with Scaled Agile methodologies
- Salesforce Marketing Cloud certification
- Experience working in the Banking/financial industry
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