Marketing Manager – Targeted Campaigns (Personal Lending)
Are you a highly organized marketing professional passionate about executing targeted campaigns? Apply Now!
Working with one of our top financial clients, this role calls for a Marketing Manager – Targeted Campaigns (Personal Lending). This position is ideal for a detail-oriented and results-driven individual eager to coordinate and deliver precise marketing campaigns across multiple channels in a fast-paced environment. The successful candidate will be responsible for managing campaign timelines, collaborating with internal teams and external partners, and ensuring smooth execution from planning to launch, all while maintaining high standards of accuracy and efficiency.
Pay rate range (CAD): $38.01/hr – $45.62/hr
Responsibilities
- Manage daily requirements to ensure targeted campaigns are delivered on time with flawless execution, including planning, data segmentation, and content development.
- Coordinate campaign delivery across channels such as email, direct mail, and other marketing channels, ensuring all steps are completed accurately and on schedule.
- Oversee campaign activities, including timeline tracking, creative and translation management, and stakeholder review process facilitation.
- Serve as a primary point of contact across internal teams and external agencies, proactively following up to prevent delays and bottlenecks.
- Support prioritization, sequencing, and work plan management by tracking dependencies and escalating risks as needed.
- Assist in basic analysis and reporting of campaign performance, compiling insights and summaries for stakeholders and senior management.
- Maintain strong partnerships with cross-functional teams through clear communication and organization, ensuring alignment on expectations and deadlines.
- Review marketing assets for completeness, accuracy, and compliance, providing actionable feedback ahead of launch.
- Monitor and manage campaign budgets, including invoice processing, expense tracking, and flagging variances.
Desired Skill-Set
- Typically, 2-3 years of relevant experience in marketing and finance within a banking environment.
- Proven experience in CRM, email marketing, digital marketing, direct marketing, and marketing analytics.
- Superior verbal and written communication skills.
- Strong relationship management, influencing, and collaboration abilities across various seniority levels.
- Proficiency in PowerPoint, Excel, and Word.
- Data-driven decision-making and analytical problem-solving skills.
- Exceptional attention to detail and commitment to execution excellence.
- Results-oriented, proactive, and self-motivated with the ability to manage multiple priorities.
- Degree or diploma in business, marketing, finance, or a related field.
Nice to Have
- Experience working in a fast-paced marketing organization.
- Familiarity with campaign management tools and automation platforms.
- Knowledge of compliance and legal review processes in marketing.
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.