Salesforce Marketing Campaign Analyst – Targeted Campaigns
Are you experienced in designing and executing targeted marketing campaigns within Salesforce? Apply Now!
Working with one of our top financial clients, this role calls for a Salesforce Marketing Campaign Analyst – Targeted Campaigns. This position involves supporting and optimizing multi-channel marketing initiatives by leveraging your expertise in Salesforce Marketing Cloud, SQL, and data activation to drive impactful results and improve campaign performance.
Pay rate range (CAD): $57.42/hr – $68.90/hr
Responsibilities
- Design, execute, and measure high-impact direct-to-consumer marketing campaigns.
- Provide analytical insights and guidance to stakeholders to maximize marketing ROI.
- Develop and optimize Salesforce Marketing Cloud journeys, including building audiences and filtering in Salesforce CDC.
- Build and deploy campaigns using Email Studio, Automation Studio, and Journey Builder, including development of journeys, templates, forms, and automated triggers.
- Configure audience entry, exit, and re-entry criteria to align with campaign objectives.
- Oversee journey planning, technical reviews, and quality control to ensure accuracy and consistency.
- Build and maintain modular, responsive campaign templates that adhere to brand standards.
- Perform QA testing to verify content rendering across devices and segment accuracy.
- Manage and segment audience data utilizing Marketing Cloud tools such as data extensions, filters, APIs, and queries.
- Troubleshoot campaign issues related to rendering, links, accessibility, and subscriber data.
- Utilize scripting languages like AMPscript and HTML to enable personalization and dynamic content.
- Provide training and best practice guidance to team members on SFMC capabilities.
- Collaborate seamlessly with cross-functional teams to meet campaign deadlines and objectives.
- Optimize campaigns through ongoing analysis and performance review.
- Manage project timelines to ensure on-time delivery and maintain control environments to mitigate risks.
Desired Skill-Set
- Minimum of 3+ years of SQL experience, capable of understanding and writing complex queries.
- At least 2+ years of Salesforce Marketing Cloud automation and campaign management experience.
- Strong understanding of CRM concepts, campaign concepts, and best practices.
- Proficiency in AMPscript, HTML, CSS, and dynamic content scripting.
- Experience creating dynamic, personalized campaigns using AMPscript and SQL.
- Ability to manage multiple campaigns efficiently in a fast-paced environment.
- Excellent attention to detail and quality assurance skills.
- Strong communication skills and the ability to work independently.
- Knowledge of industry regulations such as CASL is preferred.
Nice to Have
- Python scripting experience.
- Salesforce Marketing Cloud certifications (Administrator, Developer, Email Specialist).
- Experience with Agile methodologies and project management principles.
- Prior experience within financial services or other highly regulated industries.
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.