Segment Marketing Manager
Do you seek challenges and personal development opportunities, and have the courage to make a difference? Do you possess excellent communication skills and are constantly looking for more efficient ways to manage processes and company assets? Then, Apply Now!
Working with one of the top financial clients, this role calls for a Segment Marketing Manager who will be responsible for all consumer-facing communications and support the Product team’s initiatives and goals, which ultimately deliver on the client’s business objectives. All communications are to be correct, consistent and compliant. This candidate will work collaboratively with business/group and stakeholders to assess communications needs, recommend communications plans & solutions, secure necessary approvals, and create/deliver communication solutions that effectively support and address communications needs.
Responsibilities:
- Makes recommendations and /or assists in solving problems to ensure communication solutions are implemented.
- Participates in communication strategy development.
- Gathers content from multiple sources and develops communications for various vehicles, including leadership messages, intranets, town halls, newsletters, video, presentations and new social media.
- Identifies and liaises with the stakeholders about opportunities for communications to other groups (e.g. customers, media, etc.) to increase communication effectiveness and alignment.
- Supports business/group change management activities from a communications perspective.
- Provides assistance or may lead planning, development and execution of events and conferences (as required)
- May act as lead communications role in coded/confidential projects.
- Reviews progress to plans and escalates complaints, issues and concerns.
- Recommends, develops and executes communication plans and solutions based on an understanding of the business strategy and stakeholder needs, and in alignment with an overarching communication strategy.
- Provides communications advice and guidance to assigned business/group, on communication principles/programs/approaches, on effective ways to communicate (e.g. message development, vehicle selection, etc.), and on implementation of solutions.
- Proactively collaborates with internal and external stakeholders to provide business context in the design, development and implementation of communication solutions.
- Leads or participates in defining communication plans designed to positively influence or change behaviour; develops tailored messaging; identifies appropriate distribution channels.
- Reviews material to ensure it complies with relevant quality standards, including translation requirements.
- Coordinates, distributes and publishes communication solutions.
- Measures and sustains communications solutions impacting the target employee audience. Gathers feedback and continually evaluates the effectiveness of communication content and the vehicles/platforms/tools/technology (e.g. Intranet, Portal, conference calls, e-mail, shared drives and SharePoint sites, social networking platforms such as Facebook, Twitter, and blogs, etc.).
- Recommends improvements, changes, additions or deletions of communication content and the vehicles/platforms/tools/technology as necessary, and coordinates with partners to ensure content is up-to-date and relevant.
- Remains alert to new trends, tools and methods of communication, and makes recommendations on their application.
- Stays up to date on company and industry trends by forming and fostering relationships with employees across the company to identify newsworthy items for communication and dissemination.
- Builds effective relationships with internal/external stakeholders and ensures alignment between stakeholders.
- Actively looks for opportunities for continuous improvement of communications processes and procedures, and participates/leads communications continuous improvement initiatives.
- Focus is primarily on business/group within the client; may have broader, enterprise-wide focus.
- Exercises judgment to identify, diagnose, and solve problems within given rules.
- Works independently on a range of complex tasks, which may include unique situations.
- Broader work or accountabilities may be assigned as needed.
Desired Skill Set:
- 4-6 years of professional working experience in strategy and campaign management with a marketing role on the brand side or agency side (paid media or events) as the primary client lead
- Work well under pressure with strong communication, analytical, problem-solving, time management and organizational skills to effectively manage multiple initiatives and stakeholders while ensuring strong attention to detail.
- Strong ability to apply research/data/learnings into strategic plans to deliver on business goals (and not just providing data), as well as the ability to take technical and complex information and distill it to key messages that make sense for the audience
- Strong English verbal & written communication skills
- Collaborative team player who is proactive and driven, and can also work independently
Nice To Have:
- Worked on a New-to-Canada business or is a newcomer to Canada
- 1-2 years of experience in banking/financial institutions
- Can read/write/speak Chinese or Indian Languages with business proficiency
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
Privacy Policy