Digital Marketing Consultant/Retail Insurance
Are you a strategic, data-driven marketing professional who thrives in a fast-paced environment? Do you enjoy leveraging digital channels to drive customer acquisition and optimize marketing performance? This is an exciting opportunity to join one of our top financial clients, where you will play a key role in leading digital acquisition campaigns and optimizing marketing strategies to support Retail Insurance growth.
Working with one of our top financial clients, this role calls for a Digital Marketing Consultant/Retail Insurance who combines analytical thinking, creativity, and a deep understanding of digital marketing performance. You will collaborate with internal teams and external partners to develop, execute, and measure impactful campaigns across multiple channels — ensuring alignment with business objectives and brand standards.
Responsibilities:
- Support the development of the annual marketing roadmap for Retail Insurance, including tactical priorities and forecasted targets.
- Assist in the creation, implementation, and ongoing review of marketing plans, identifying opportunities for improvement.
- Develop and execute campaigns to launch and sustain sales for new products.
- Collaborate with Enterprise Marketing teams to identify cross-promotion opportunities and enhance overall campaign performance.
- Ensure all marketing initiatives deliver a cohesive and customer-centric experience across digital touchpoints.
- Lead campaign development, budgeting, and target setting for integrated marketing programs.
- Manage digital marketing execution across paid media channels, including search, social, and display.
- Oversee performance measurement and optimization of marketing campaigns to maximize results.
- Partner with agencies and internal stakeholders to deliver on business goals and maintain campaign quality.
- Ensure all creative assets and communications meet brand, legal, and compliance requirements.
- Track timelines, budgets, and deliverables to ensure successful project completion.
- Build and maintain strong relationships with internal teams and external vendors.
- Act as a liaison between business, marketing, and technology teams to ensure alignment and effective communication.
- Represent the digital experience in cross-functional discussions and ensure strategic integration with corporate marketing initiatives.
- Monitor all marketing communications to ensure adherence to compliance, privacy, and brand standards.
- Manage and track marketing budgets, providing regular updates and financial reporting.
- Secure necessary approvals for promotional campaigns and ensure all materials meet disclosure requirements.
Desired Skill Set:
- Hands-on experience with digital analytics tools (Google Analytics, Adobe Analytics).
- Familiarity with Salesforce Marketing Cloud, Adobe DMP, and media mix modelling tools.
- Technical proficiency with digital marketing platforms such as Google Marketing Platforms, Meta, LinkedIn, Reddit, and X.
- Experience managing digital creative development and campaign landing pages.
- Strong understanding of integrated marketing communications and data-driven optimization.
- Excellent project management, communication, and presentation skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Experience in the insurance or financial services industry preferred.
- Experience managing or working with advertising agencies is an asset.
- 3–5+ years of experience in marketing, with at least 2 years in digital acquisition or media planning.
- Post-secondary degree in Marketing, Business, or a related discipline.
- Proven success driving measurable results through digital acquisition campaigns.
- Experience working in large organizations or financial institutions is an asset.
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.