Email Marketing Campaign Specialist
Do you seek challenges and personal development opportunities, and have the courage to make a difference? Do you possess excellent communication skills and are constantly looking for more efficient ways to manage processes and company assets? Then, Apply Now!
Working with one of the top financial clients, this role calls for an Email Marketing Campaign Specialist who will deliver and monitor Results while ensuring stated objectives are delivered on plan (monitor/ early indicators) and, where required, take corrective actions to achieve targets. This candidate will analyze past results and make recommendations to maximize ROI. Evaluate the effectiveness of in-market activity – PIR (including recommendations).
Responsibilities:
- Marketing Strategies and Plans: Understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
- Consumer Insights and Trends: Leverage market research, interpret consumer information and trends for your business and apply to marketing plans, including creative and media briefs.
- Influencing and relationship management: Influence and have an impact on marketing strategies that span across programs to meet business goals. Build and manage strong relationships with Agencies, Business Units, Marketing Partners, Legal and Compliance, and other internal departments to deliver effective marketing programs.
- Builds Innovative Solutions: Actively contributes to driving the spirit of innovation among the team. Brings external thinking/ideas to problems. Identifies gaps and uncovers “white space” (unmet needs). Influences product development with innovative and creative ideas from inside and outside the client.
- Budget and Project Management: Leverages the best practices of OMLC (stage gate process) to manage projects in the most effective way (on time, on target, on budget) from initiation to completion. Able to navigate through roadblocks by engaging key stakeholders/sponsors. Leads multi-functional teams through the project. Track and manage budget against plan, meeting all financial reporting requirements.
- Analysis and Problem Solving: Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data. Leverages data combined with judgment and intuition to make recommendations and drive action. Leverage data to tell our story and make recommendations that are simple and concise.
- Build and Protect the Brand; Ensure integrated marketing campaigns are designed for a positive customer experience and support the brand. Understand end-to-end customer journeys and support the business to deliver the brand through customer experience.
Desired Skill Set:
- 3 years of previous project experience in the marketing environment
- 3 years of experience in Email Marketing/Direct Mail Project
- 3 years of Insurance company experience with previous marketing campaigns
- 3 years of experience in managing productive relationships with business partners and stakeholders
Nice To Have:
- Experience working in the Banking domain
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