Marketing Manager – Creative Campaign / Advertisement
Are you looking for stellar opportunities to develop and succeed? If you share a passion for performance, a growth mindset with versatile skills, and approach everything with the highest integrity, here's an opportunity.
Working with one of the top financial clients, this role calls for a Marketing Manager – Creative Campaign / Advertisement who will support Tier 2 campaign creative development and production, as well as lead Tier 3 creative development and production with external agencies.
Responsibilities:
- Lead/Consult on tier 2 and 3 integrated campaigns, including the development of communication strategy, evaluation, and stewardship of creative development, with consideration to the Brand Customer Value Proposition.
- Support with the creation of OLV shoots and any other production requirements.
- Lead and/or support creative brief development for tier 2 and 3 campaign work.
- Lead and/or support communication strategy across all tier 2 and 3 campaigns.
- Oversee and manage timelines and deliverables for tier 2 and 3 campaigns.
- Versed in tracking/measurement requirements, followed by input to post-implementation reports.
- Foster agency collaboration, inspire great work, drive efficiency, and practice financial discipline.
- Build and maintain close working relationships with key partners to understand and influence business strategies.
- Manage the line of business, Scope of Work and retainer utilization.
- Apply learnings and insights to campaigns on an ongoing basis to gain efficiencies.
Desired Skill Set:
- Minimum 3-6 years' experience in advertising.
- Knowledgeable in creative strategy, execution, and the evaluation of creative against brand, marketing, and business objectives
- Proficient at writing a brief.
- Subject matter expertise in advertising (online/offline – TV), social media, digital/print content, experiential and in-branch.
- Knowledge and experience with all digital platforms, including mobile, video, social and display and their best practices.
- Knowledgeable on industry/market/channel trends and an expert in the craft of creative execution.
- Understanding of best practices in development and delivery of various forms of content (video, mobile, engagement, etc.), industry trends, social media channels and innovations, and the digital advertising landscape (e.g., desktop vs mobile)
- Knowledgeable on media metrics.
- Must be an imaginative, enthusiastic marketer with a commitment to delivering measurable results and a proven ability to manage projects to successful completion.
- Agility in a time of change, resilient and versatile with an enterprise mindset
- Project management acumen; proactive with effective time management skills; ability to work independently, manage multiple projects and keep key stakeholders informed.
- Team-oriented – with a desire to contribute positively to the client’s culture.
- Proactively resolves problems and manages conflict/negotiates positively.
- Superior communication skills.
Nice To Have:
- Bilingual in French/English
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
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