Marketing Manager – Credit Card & Loyalty Programs
Can you cultivate winning relationships by building trust with business and technology partners? Can you learn voraciously, stretch your thinking, share your knowledge and educate others? Do you have the capability to inspire a positive work environment and help champion quality, innovation, teamwork and service to the business? Then, Apply Now!
Working with one of the top financial clients, this role calls for a Marketing Manager – Credit Card & Loyalty Programs who will execute the development of strategic marketing initiatives in support of acquisition growth objectives. This individual will be a subject matter expert on Canadian retail credit cards and will activate them as force multipliers for overall bank growth.
Responsibilities:
- Overall individual will execute marketing plans/strategies for new and existing clients’ credit card customer base that are consistent with our brand standards and drive measurable impact against strategic objectives.
- Manage day-to-day requirements to deliver campaigns on time with flawless execution, including planning/delivery, managing internal partners to develop creative & plans, managing stakeholder reviews/approvals & translation, and incentive fulfillment
- Superb stakeholder management skills with key partners (collaborating with Lines of Business, Vendors, T&O, etc.) throughout development of campaigns.
- Track results and outcomes of initiatives, reporting to partners and executives
- Critically review assets and provide feedback.
- Communicate key insights and relevant facts effectively to different audiences, including crafting comprehensive and compelling narratives and proposals
- Provide support and input in developing the annual marketing plan.
- Conduct research to support the planning process, including competitive intelligence, consumer insights, market trends, and other elements
- Monitor best practices and competitor activities, both locally & globally, as well as across industries, to understand trends, forecast developments, and identify potential solutions for growth and innovation
- Work with Legal and Compliance teams to ensure consumer-facing materials are compliant with current rules and regulations
- Manage audit requirements: ensure appropriate approvals are documented
Desired Skill Set:
- 4+ years of experience in managing marketing campaigns
- Experience at major financial institutions would be a benefit
- Completed undergraduate degree in marketing, business, commerce, or a related discipline
- You’re a strong communicator (in person and writing)
- You have a proven ability to influence and collaborate effectively with stakeholders & partners.
- You’re a customer champion with a desire to create the best customer experience.
- You’ve got razor-sharp problem-solving skills – you can cut through layers of noise and ask the right questions to identify relevant information, define root issues, and find creative & elegant solutions.
- You’re on the ball, all the time. You can keep partners on track to deliver, with the ability to prioritize effectively.
- You’ve can effectively use PowerPoint, Excel and Word
- You’re curious and are willing to challenge the status quo
Nice To Have:
- Previous Analytics experience
- Previously Loyalty experience
BeachHead is an equal opportunity agency and employer. We advocate for you and welcome anyone regardless of race, color, religion, national origin, sex, physical or mental disability, or age.
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