Salesforce Martech Lead
Is your expertise in Salesforce Martech driving digital transformation? Apply Now!
Working with one of our top financial clients, this role calls for a Salesforce Martech Lead. This position offers an exciting opportunity to shape innovative marketing technology solutions, collaborate with diverse teams, and lead strategic initiatives within a dynamic environment.
Pay rate range (CAD): $63.28/hr – $75.94/hr
Responsibilities
- Collaborate with marketing stakeholders to define clear use cases for Salesforce Marketing Cloud, focusing on enhancing customer engagement, lead nurturing, and marketing efficiency.
- Develop comprehensive Salesforce Martech strategies aligned with business goals, industry best practices, and emerging trends.
- Drive adoption of Salesforce Marketing Cloud capabilities by translating business needs into technical requirements, including user stories, and ensuring successful implementation.
- Create compelling narratives to communicate strategy value and results to senior executive teams.
- Navigate and influence complex organizational structures, leveraging expertise to adapt strategies within dynamic environments.
- Engage and influence stakeholders across multiple teams without direct authority to garner support and ensure strategic alignment.
- Work closely with technical implementation teams, providing strategic insights and guidance for effective solutions.
- Utilize data analysis and reporting to assess marketing campaign performance and advise on strategy adjustments for better results.
- Promote collaboration among marketing, technology, and data teams to ensure seamless integration of Salesforce Marketing Cloud with existing systems.
- Partner with vendors and change management teams to organize training sessions and consult on best practices for Salesforce Marketing Cloud utilization.
- Stay informed on the latest trends and advancements within the Salesforce ecosystem and the wider martech landscape to continually enhance strategies.
Desired Skill-Set
- 5-7 years of experience supporting marketing and technology initiatives, with a focus on Salesforce Marketing Cloud.
- Strong stakeholder management skills with a proven track record of influencing cross-functional teams.
- 2+ years of project management experience, preferably within Agile frameworks.
- Proficiency with Agile tools such as Jira and Confluence.
- Excellent attention to detail and communication skills.
Nice to Have
- Consultative experience supporting marketing or technology projects (minimum 3 years).
- Prior experience with Salesforce implementation projects.
- Knowledge of marketing automation platforms like Adobe Marketing Cloud or Marketo.
- Familiarity with industry certification programs such as Salesforce Certified Marketing Cloud Consultant.
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.