Senior Copywriter – Email, CRM & Digital Marketing
Are you a creative storyteller with a passion for digital communications? Apply Now!
Working with one of our top financial clients, this role calls for a Senior Copywriter – Email, CRM & Digital Marketing. This position involves crafting engaging, client-focused digital content within an agile squad environment to support personalized client communications, primarily via email and digital banking touchpoints for personal banking products. The role offers exposure to end-to-end client journeys, collaboration with cross-functional teams, and the opportunity to work in a fast-paced, high-visibility setting.
Pay rate range (CAD): $43.48/hr – $52.17/hr
Responsibilities
• Develop clear, compelling, and client-centric copy for digital channels, including email, CRM, and online banking experiences
• Translate strategic briefs into engaging messages that support acquisition, engagement, and retention goals
• Collaborate closely with designers to ensure alignment between copy and visual storytelling
• Create subject lines, headlines, body copy, calls-to-action, and instructional content
• Adapt messaging across channels while maintaining brand voice, tone, and consistency
• Ensure all content complies with brand standards, regulatory, legal, and accessibility requirements
• Support agile squad delivery by contributing to multiple projects simultaneously
• Offer input and perspective on creative direction and messaging strategies
• Work cross-functionally with marketing, product, legal, compliance, and execution teams
• Leverage best practices in digital communication, lifecycle marketing, and client experience design
Desired Skill-Set
• 3-5+ years of copywriting experience, preferably close to 5+ years
• Proven ability to craft effective 1:1 client communications and lifecycle messaging
• Strong portfolio demonstrating digital writing skills (email, app, or client communications)
• Excellent writing, editing, and proofreading skills, with clear, concise, plain language
• Experience working within cross-functional teams (design, strategy, marketing)
• Ability to manage multiple concurrent projects in a fast-paced, regulated environment
• Understanding of branding, compliance, and legal considerations in financial services
• Knowledge of accessibility standards and inclusive writing practices in Canada
Nice to Have
• Agency experience, particularly in creative or communications roles
• Experience in financial services or large enterprise environments
• Familiarity with Salesforce or other CRM tools
• Proven ability to work closely with designers and influence creative messaging
• Portfolio demonstrating strategic thinking and client journey storytelling
Soft Skills
• Strong collaborative skills; able to integrate seamlessly into agile squads
• Confident communicator capable of providing constructive feedback and recommendations
• Adaptable and comfortable in evolving, dynamic environments
• Proactive, curious, and solutions-oriented mindset
• Client-focused with keen attention to detail
• Ability to balance creativity with structured governance and compliance standards
• Positive, outgoing personality that fosters strong working relationships
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.