Senior Growth / Acquisition Marketing Manager – Digital Investing
Are you ready to lead innovative marketing strategies that drive growth? Apply Now!
Working with one of our top financial clients, this role calls for a Senior Growth / Acquisition Marketing Manager – Digital Investing. The position involves leading acquisition and enterprise growth campaigns for digital investing products, requiring a strategic mindset, strong campaign management skills, and experience in demand generation within a regulated environment.
Pay rate range (CAD): $63.77/hr – $76.52/hr
Responsibilities
- Develop strategic marketing roadmaps, business cases, and product initiatives for acquisition and enterprise growth.
- Manage and execute cross-channel marketing campaigns, including creative development, approvals, and reporting.
- Collaborate with internal teams and external agencies to ensure campaign alignment and adherence to brand standards.
- Analyze campaign performance, deriving insights to optimize ongoing and future initiatives.
- Lead content creation, briefs, and approvals, ensuring compliance with legal, privacy, and brand guidelines.
- Drive customer research and insights to inform targeting, messaging, and campaign strategies.
- Identify opportunities for process efficiencies and contribute to broader marketing initiatives to enhance customer engagement.
- Foster strong relationships with internal teams, vendors, and agency partners to successfully deliver campaigns.
- Monitor campaign KPIs such as traffic, applications, new accounts, and assets, reporting regularly to stakeholders.
- Support testing and improvement initiatives related to creative assets and offers to maximize campaign effectiveness.
Desired Skill-Set
- 6-10+ years of relevant experience in demand and revenue-generating marketing roles.
- Proven success in developing and managing acquisition campaigns in financial services or highly regulated industries.
- Strong experience with digital media, paid media, social media, SEM, SEO, and analytics.
- Ability to lead cross-functional teams and manage multiple projects simultaneously.
- Excellent communication skills, including presentation and stakeholder management.
- Proficiency in campaign management, creative content development, and campaign analytics.
- Advanced skills in forecasting, budgeting, and performance measurement.
Nice to Have
- Experience working with online investing platforms or financial products.
- Technical proficiency in programmatic media, bidding strategies, and digital advertising tools.
- Knowledge of legal and compliance regulations specific to financial services marketing.
- Post-secondary degree in marketing, business, advertising, or communications.
- Experience with marketing automation and CRM systems.
BeachHead is an equal opportunity agency and employer. We advocate for our candidates and welcome applicants regardless of race, color, religion, national origin, sex, age, or physical or mental disability. BeachHead or our clients may use technology-enabled tools, including automation and artificial intelligence (AI), to support parts of the recruitment process such as resume screening, application management, and candidate matching. These tools assist our recruiters and our clients, and do not replace human decision-making. This job posting represents a current or anticipated vacancy. The position may be filled at any time, and the posting may be removed without notice once the role has been filled.